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I AM Candle Collection
“It is never to late to affirm who you are.” - Alicia C. Easter
The I AM Candle Collection declares: I AM BEAUTIFUL, I AM BRAVE, I AM LOVE, and I AM FREE. These are some of my daily affirmations I thrilled to share with you. I AM soulfully proud to be a Black Woman, Yoga Teacher, Host, Candle Designer, Liberator, Firestarter, Black Joy Beam, Writer, Healer, Lover, Sister, and Friend. I am a light and look forward to bringing a bit of me inside your home.
I am the daughter of Cynthia Geneva Lawson, granddaughter of Eleanor Cecilia Lawson, and my name is Alicia Crysta Easter. The full meaning of my name is of noble-natured, anointed soul decedent of the dawn. I spent too much of my life muffling my voice and light, until I got over that form of thinking. I AM empowered from standing on the 10,000 plus shoulders of those who came before me and will continue to do the generations for to come.
I AM Collection Inspiration
I am beautiful. I am brave. I am love. I am free.
These words have been my daily affirmations since 2017. They’re the sentiments I strive to embody—and the inspiration behind the I AM candle collection.
I launched the collection in June 2020, during the global pandemic and uprising of the Black Lives Matter movement. My goal is to honor the ancestors who’ve lifted me up (including my mother, Cynthia Geneva Lawson, and my grandmother Eleanor Cecilia Lawson) and to empower generations to come, especially women of color.
Each candle combines a variety of scents, from earthy oakmoss to dreamy vanilla sandalwood, to invoke the joyful, courageous, liberating vibes of the affirmation it represents. Every time I light one, I embrace its words and remember that I’m not alone. That I’m protected and safe no matter what society says about me or other people of color. I hope the candles will do the same for you—remind you that you are empowered and you are enough.
I truly believe, friends, that it’s our duty to let love lead, and doing so starts with a spark of our own light. I’m so happy to share a bit of my light and love with you.